CAPRAE

Project overview

Caprae is a modern wine that is based on ancient traditions of winemaking in Armenia.

We aimed to create a branding that will make the wine stand out.  As the legend of the drunken goat tells us, wine has been discovered as a drink that quenches the strongist of our thirsts- thirst for emotions.

Therefore we chose Caprae ( Latin ), a she-goat ,as the main character of the brand. 

With hand-drawn illustrations and elegant packaging design, we ended up with a product that one cannot ignore when seen on the shelves at the store.