CAPRAE
Project overview
Client
Proff Office LLCProject
BrandingCountry
ArmeniaYear
2022Caprae is a modern wine that is based on ancient traditions of winemaking in Armenia.
We aimed to create a branding that will make the wine stand out. As the legend of the drunken goat tells us, wine has been discovered as a drink that quenches the strongist of our thirsts- thirst for emotions.
Therefore we chose Caprae ( Latin ), a she-goat ,as the main character of the brand.
With hand-drawn illustrations and elegant packaging design, we ended up with a product that one cannot ignore when seen on the shelves at the store.
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